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New York State Professional Engineer, United States Patent Agent

VOYAGE OPTIMIZATION

Modeling ship performance curves to reduce fuel consumption

Container ships can consume over 350 tons of fuel per day.¹ Photo: Anker Crew Insurance²


SCENARIO PLANNING

Imagining plausible stories of future business environments

A scenario planning framework for the 2035 cruise industry. Image: Author
  1. Identification of critical uncertainties;
  2. Construction of a logical scenario framework; and
  3. Development of individual scenario stories.

Critical Uncertainties


MARKET RESEARCH

Extracting insight from interviews with experts and consumers

Interviews with cruise passengers reveal distinct explorer and relaxer personas. Image: Author
  1. Five semi-structured depth interviews with cruise industry experts;
  2. 11 semi-structured depth interviews with consumers; and
  3. A consumer survey of 137 participants.

BUSINESS MODELING

Creating virtuous value cycles in the tourism mass market

MS Eurodam (Holland America Line Signature-class) in Stockholm, Sweden. Photo: Author
  1. The benefits of the industry value chain;
  2. The industry structure that shapes intensity of competition; and
  3. The contextual and transactional driving forces that may influence the nature of the industry over time.

Industry Value Chain

  1. The value created by key activities through vertical relationships; and
  2. The market power held and the value captured…

RESEARCH METHODS

Preparing for an uncertain future by imagining the unthinkable

The Monument to the Discoveries in Lisbon, Portugal. Photo: Author
  1. A review of the literature and state of the art of scenario planning and pertinent organizational strategy;
  2. An outline of the theoretical framework applied to analyze the future of the cruise industry; and
  3. A description of the primary market research undertaken as part of this study to contribute to the industry body of knowledge.

A History of Futures Studies


PROSPECTIVE STRATEGY

A Blue Ocean Strategy to create new market space

Comparison of the 1912 RMS Titanic and the 2008 MS Oasis of the Seas. Image: Adapted from CruiseWow¹


REGRESSION MODELING

Predicting the medal table of the Summer Olympic Games

The Tokyo 2020 Olympics. Image: The Tokyo Organising Committee of the Olympic and Paralympic Games¹


RECOMMENDER SYSTEMS

Progressing from popular to personalized recommendations

A recommendation schedule that follows the touch points of the consumer journey. Image: Author


DATA STRUCTURES & ALGORITHMS

Solving a Battleship board game as an optimization problem

Battleship: The board game. Photo: Amazon¹


EXPLORATORY DATA ANALYSIS

Channeling open data into business frameworks

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